Business With Style

Before I even opened up my business I knew that I could benefit from some comprehensive sales mentoring. I was unaware of many of the latest sales help strategies and marketing outlets that had become popular. I was a professional painter that had always dreamed of owning my own painting company. After years of saving and receiving a small inheritance from my deceased mother, I could finally afford to live out my dream.

I went out and bought all of the equipment that I would need for both commercial and residential painting jobs. Although much of the equipment was second hand my enthusiasm was boundless. I purchased two work vans and had the logo of my new company and the contact information painted onto them. Finally, I hired two painters that I had known for many years to assist me with my work. After all of the required paperwork was filed and my company insurance premium was paid and activated, I was ready to start to paint.

My business was all ready to go; I just needed to find some customers so that I could book my entire summer up with appointments. I decided that I needed some serious sales mentoring and that I needed to enlist the help of some professionals. I found a local advertising company that was willing to help me successfully launch my new company.

The first step that the company took was to advertise in several local magazines that specialized in home services and repair/improvement companies. This would be specifically relevant to the type of work that I was performing. People that are looking for home repair work or painting use these magazines to find local companies.

They also sent out mailers to residents of some of the older subdivisions in my community whose homes could probably use a fresh coat of paint. I thought that it was a great idea to target the customers that could benefit from my services the most. The advertising company also had signs made up that alerted neighbors that my company had completed the paint job on their neighbor’s home so that they could see my superior quality work firsthand.

I was highly impressed by the sales mentoring that I received from the company. They worked hard to identify my potential customers and to target them through their advertising methods. Their professional knowledge and diligence proved to be an indispensible resource in successfully launching my painting business.